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TODAY.comScott Stump

Cracker Barrel's New Modern Logo Draws Criticism, Stock Plunges

Modern changes coming to Cracker Barrel, a restaurant known for its simple comforts, are not being met with Southern hospitality by loyal fans. The rebrand, including a modern logo without Uncle Herschel and the barrel, is part of a $700 million transformation that’s triggering a steep decline in its stock. NBC’s Brian Cheung reports for TODAY.

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