Dr. Rick | Magnet | Progressive Insurance Commercial | Paul Kaiser
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Dr. Rick | Magnet | Progressive Insurance Commercial | Paul Kaiser
Between Flo, Jake, and Mayhem, or animals like the gecko, duck, or emu, leading insurers run on character-driven branding. But why is that? #Insurance marketers face many challenges: An abstract product, difficult to differentiate, and infrequent purchasing. To combat this, advertising needs to make brands entertaining, easy to notice, and ...
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