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  1. What Are Keywords? Intro + How to Find and Use Them - Semrush

    Sep 25, 2025 · Learn what keywords are, why they matter, and how to research and use them in SEO and AI search.

  2. What Are Keywords & Why Are They Important for SEO? - Moz

    Nov 7, 2024 · Keywords are ideas and topics that define what your content is about. In terms of SEO, also known as search engine optimization, they’re the words and phrases that searchers …

  3. What is a keyword? • SEO for beginners • Yoast

    Sep 11, 2024 · A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It’s the search term you want to rank for with a certain page.

  4. What is a Keyword? Definition & How to Use Them for SEO - Techopedia

    Oct 22, 2024 · In general, a keyword is any word that has great significance. In SEO, a keyword is a word or phrase that someone might use in a search engine query. To be effective, keywords …

  5. What Are Keywords? How to Use Them for SEO - Ahrefs

    Jul 21, 2020 · Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type …

  6. What Are Keywords and Their Importance in SEO? Explained

    Sep 15, 2025 · Keywords are the specific phrases or terms that define the main topics of your content. They act as a conduit between users' search queries and the information your …

  7. What Is a Keyword? | Keyword Definition | Mailchimp

    Keywords are words or phrases in the content of your web pages that match the words and phrases users are entering into search engines as closely as possible. Keywords allow you to …

  8. What Is a Keyword? Importance and SEO Best Practices

    A keyword is a specific word or phrase that people use to search for information online. These keywords help search engines understand user intent and deliver the most relevant results. …

  9. What Are Keywords: Complete Guide for Website Owners

    Aug 12, 2025 · What are keywords? Keywords are the words and phrases that internet users type into search engines like Google and Bing. These users’ search queries offer a window into the …

  10. What Are Keywords & Why Do I Need Them? - SearchLogistics

    Aug 16, 2024 · Keywords are words and phrases that people type into search engines to find answers. These keywords (or search queries) help search engines find the most accurate …