Jan 3, 2025 · We define consumer insights as data-driven observations that help businesses to better understand their customers. These observations allow companies to make informed …

A customer insight, or consumer insight (CI), is an interpretation of trends in human behaviors which aims to increase the effectiveness of a product or service for the consumer, as well as …

Nov 5, 2024 · Customer insight, or consumer insight, is the understanding and interpretation of customer data, behaviors and feedback into conclusions that can be used to drive actions that …

Oct 16, 2025 · McKinsey ConsumerWise latest research on consumer trends 2025 examines how Gen Z, digital habits, and value shifts are reshaping brand and marketing strategies.

Jul 7, 2025 · Consumer insights (or customer insights) present information about behaviors, trends, and motivations for specific groups of buyers. This data provides an in-depth look at …

Mar 6, 2025 · Here are 5 real-life consumer insight examples where actionable data has been used to create winning campaigns. See how it's done and what you can learn.

Real-time market research and consumer insights platform. Access live consumer data and trends to drive better business decisions.

Consumer insights shine a light on the whys behind buying, and help businesses understand what they need to do to better capture people’s attention, or drive them to make purchases.

Oct 1, 2025 · Access more insights for the automotive, consumer products, food, retail, wholesale and distribution, airlines and hospitality, and transportation sectors.

Jun 30, 2025 · What are consumer insights and why are they important? Consumer insights are actionable interpretations of data that reveal the deeper motivations, needs, and behaviors …