Clicks and Sessions are different metrics Google Ads tracks Clicks, while Analytics tracks Sessions. If a user clicks on your ad 2 times within 30 minutes without closing the browser, …

About outbound clicks An outbound click occurs when a visitor to your website clicks a link that takes them to another website. For example, if your website myownpersonaldomain.com, links …

When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click. A click is counted even if the person doesn't reach your website, …

Use Google Tag Manager's click trigger to fire tags based on click events. When an element is clicked on a page that matches the trigger conditions, Tag Manager will automatically populate …

Clicks vs. Sessions There is an important distinction between clicks (such as in your Google Ads reports) and sessions (such as in your Audience reports). The Clicks column in your reports …

Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views (for …

Invalid traffic refers to clicks and impressions on ads that aren’t a result of genuine user interest, including intentionally fraudulent traffic and accidental or duplicate clicks. Invalid traffic is …

The Interactive Advertising Bureau (IAB) has published industry-wide standards for counting impressions and clicks. Campaign Manager 360 uses counting methodologies that are in …

Maximize Clicks is the simplest way to bid for clicks—you set a budget, and Google Ads does the rest. You don't need to choose specific bid amounts for your ad groups, keywords, or …

Reviewing the number of clicks your ads get can help you understand how well your ads appeal to potential customers. Relevant ads are more likely to receive clicks and calls from people …