Attribution models let you choose how much credit each ad interaction gets for your conversions. Attribution models can give you a better understanding of how your ads perform and can help …

Under Attribution, click Attribution models or Attribution paths. Data-driven attribution Data-driven: Data-driven attribution distributes credit for the key event based on data for each key event. …

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction …

Reporting attribution model lets you select the attribution model you want to use to attribute credit in your Google Analytics reports and the reports of any linked Firebase projects. Changing the …

Use the Attribution models report (formerly called "Model comparison") to compare how different attribution models impact the valuation of your marketing channels.

This article explains data-driven attribution. To learn more about attribution models in general, or to learn how to select an attribution model for your conversion actions, read About attribution …

Analytics provides the following default attribution models in the Multi-Channel Funnels Model Comparison Tool. You can also create your own custom models in the tool. Default attribution …

Click Done. Change primary attribution models The primary attribution model will be the default for all line items associated with the Floodlight. This means that those line items will use the …

If you’re new to attribution, we recommend using data-driven models. Since they're based on consumer behavior, you'll benefit from attribution reporting without studying the default …

The Attribution Modeling Tool (AMT) enables you to create and compare up to 3 custom models of assigning credit to channels. Custom models let you configure clicks, impressions, and …