Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Apple's WWDC 2025 kicked off at 1 p.m. ET with a keynote featuring Tim Cook, who introduced iOS 26, featuring the new "Liquid ...

Elon Musk continues to try to stymie Apple's satellite ambitions three years after Tim Cook turned down an offer to use Starlink on the iPhone.

Apple CEO Tim Cook showed up in New York City to greet a raucous crowd of gadget geeks on Friday as the iPhone 15’s official launch drew lengthy lines at store locations worldwide. Cook welcomed ...

The iPhone maker has positioned AI as a set of ... In an interview, Apple CEO Tim Cook said AI features, called Apple Intelligence, are driving sales of the company’s new devices.

Ahead of Wednesday's Apple event, CEO Tim Cook took to X last week ... 2024 It's important to note that while we presume that Cook is hinting towards the iPhone SE 4 or iPhone 16E, he doesn ...

On the heels of Apple’s environmental-focused iPhone 15 event, Apple CEO Tim Cook has sat down with Brut. Magazine to talk more about the company’s ambitions. The Apple CEO touched on why ...

But iPhone sales have flatlined since 2015, frustrating the millions of investors in one of the market’s most widely held stocks. Apple CEO Tim Cook has a plan: Bump up the iPhone’s price and ...

The iPhone as a product line stills carries Jobs’ lasting legacy and pedigree – even as it influences a host of ancillary products that have come under Cook’s watch, from the Apple Watch to ...