The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

Atlanta-based Coca-Cola said new tariffs on aluminum announced by the Trump administration will increase the cost of cans for its business of selling beverages in the U.S., but CEO James Quincey said ...

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

Olipop and Poppi are two soda alternatives taking over the scene with unique flavors and lower-sugar options. Here’s what you ...

Rob Gronkowski scarfed down some chicken wings. Marshall Faulk brought the gumbo and beignets. David Njoku walked around ...

Danny Amendola may have gotten an up-close look at Tom Brady, but he says it's a "scary" thought that Patrick Mahomes could surpass Brady in the GOAT conversation.

For this week’s Don’t Dillydally, we’ve rounded up a range of newly released products we’re particularly excited about, ...