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This week’s edition of Agency Advice gives a microphone to adland’s leaders to celebrate the places outside of New York where ...
To tout its natural ingredients, Corona has unveiled a new photo series that will be running in Japan. The sun-soaked images ...
The Code Red campaign asks fans to “Save the Redheads” in a stunt that’s less about flavor and more about cultural stickiness ...
The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...
Andrew Casale, a witness in the US Department of Justice antitrust case that has found Google to have a monopoly in online ...
In what could be one of the most consequential rulings in the history of programmatic advertising, a US federal court has ...
As the deal edges towards completion, Omnicom’s CEO is confident it won’t lose business to rivals.
Amid Trump’s tariff tit-for-tat with Xi, Dr Markus Rach, an academic and consultant working in the region, believes China’s ...
The Caitlin Clark x Gainbridge campaign shows how to use a megastar without being overshadowed, and what marketers need to get right when the spotlight’s this bright.
Tom Goodwin joins The Drum as a columnist to explore how AI is changing the game in marketing. His first column, published on ...
Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...
EssenceMediacom’s CCO, Claudine Collins, is a prominent business interviewer on The Apprentice. She was pleasantly surprised by the advertising channels candidates thought would best grow their brands ...
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