Virgin Group’s chief brand and marketing officer Claire Hilton is stepping down after six years at the helm.

As advertisers sought more short-term solutions during the US administration’s trade negotiations, budgets for search and online display increased in Q1. UK advertising spend climbed 8% to a total of ...

Greggs’ CEO has defended the chain’s pricing strategy and value proposition, despite a “challenging” start to 2025. The food-on-the-go brand’s reputation for value has been central to its growth in ...

Marketers are under increasing pressure to get more out of troves and troves of data - a strong relationship with insights has never been more important.

Amid lower than expected growth in Q2, CEO Daniel Ek pointed to marketing as an example of where Spotify resists sacrificing long-term value for short-term wins.

All the latest news, analysis and opinion on food and drink marketing.

B2B marketers have been slower to adopt behavioural science compared to their B2C counterparts – but the biases that factor into purchase decisions are too powerful to ignore.

Sainsbury’s credits its push on customer service and improved price perceptions for delivering the supermarket’s highest market share since 2016.

Molly Innes is a features writer for Marketing Week, with a particular focus on tech, telecoms, gambling and gaming.

Charlotte Rogers is associate editor at Marketing Week. She is responsible for all long-form content, covering features and analysis.

Helen Edwards is a branding consultant and award-winning columnist focused on brand positioning and brand strategy.

Brand Purpose From company vision to defined mission statements, here is all the news, analysis and insight on embedding values into your brand’s DNA.