Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses ...

A majority of retailers are absorbing at least some of their increased tariff costs. The NRF says that’s not the best move ...

Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading ...

The 2025 AT&T WNBA All-Star Weekend welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for ...

TikTok’s ‘out of phone’ program allows brands to repurpose their TikTok content and target consumers with digital out of home ...

Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines what to keep in ...

B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in ...

Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.

We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for ...

As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it ...

The holiday digital marketing frenzy is in full swing, amid rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media. An article in CM sister put ...