OpenAI calls GPT-5 its most advanced AI model, with upgrades in accuracy, speed, tone control, and complex task handling.

Google's new Performance Max features include better audience targeting, enhanced asset insights, and smarter acquisition ...

Clicks are disappearing, awareness is eroding, and top-of-funnel content is losing visibility. Here's how to adapt before you ...

Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and ...

Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion.

Advertisers targeting EU audiences must brace for sweeping new political ad limits and mandatory self-declaration – or risk ...

You can now fine-tune Performance Max campaigns with long-awaited controls over devices, keywords, and age targeting.

Learn how to use Callouts and Structured Snippets to make your Google Search ads bigger, clearer, and more effective in just ...

A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks ...

Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by ...

A researcher reveals Perplexity’s ranking logic, including entity reranking, manual domain boosts, and signals driving ...

Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.