Eight of WhatsApp’s roughly 50 employees made more than $100 million off that deal, while Koum gained a net worth of $6.8 ...

Integral Ad Science has launched expanded contextual category reporting for Facebook and Instagram Reels and Feed.The ...

Meta Platforms (NASDAQ: META) stock has been one of the best names to own. Its shares have generated a total return of 192%, ...

Warc’s latest global forecast shows the tech giants tightening their grip on ad budgets even as trade pressures slow spending ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

The introduction of ads on WhatsApp breaks a long-standing promise made by the messaging app’s co-founders, Jan Koum and ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...

WhatsApp has announced that, thanks to having a huge and captive audience, it's getting ready to make the experience just a ...

WhatsApp now displays business ads in the Status feature, introducing a new experience that does not disrupt users' private ...

Facebook's parent company finally brings ads to WhatsApp, straying from the hit messaging app's founding principles ...

On a recent podcast, Sam Altman explained why he thinks Meta falls short but OpenAI 'is good at repeatable innovation.' ...