Barbie announced Wednesday it will celebrate the seven-time Grand Slam champion and gender equality advocate with a ...

Barbie has released a new Venus Williams doll, honoring the decorated athlete’s pursuit of pay equity in women’s sports. The ...

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...

Mattel recently has embraced a more inclusive approach to its 64-year-old iconic Barbie brand. But the company has long faced criticism for giving girls a role model of a female body type with ...

First introduced as Barbie Millicent Roberts in 1959, Mattel sold 300,000 Barbie dolls in the first year of her launch. To date, it has sold more than a billion dolls worldwide.

Mattel, which rolled out its gender-inclusive Creatable World line in 2019, has been evolving Barbie by launching more representive dolls with a wider variety of skin tones, eye colors and hairstyles.

Mattel and clothing maker Gap also struck a deal to release a Gap x Barbie apparel collection featuring Barbie-branded T-shirts, hoodies, button-down shirts and more, available at gap.com.

For marketers, “Barbie” has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when ...

Mattel has filed a lawsuit against a Washington, DC-based political podcaster – claiming bizarrely that audiences might mistakenly associate his show with its Barbie franchise, The Post has learned.

Barbie Fashionistas Prosthetic Leg Doll Pose 1 (Credit: Mattel) “I’m honored to have worked with Barbie to create an accurate reflection of a doll with behind-the-ear hearing aids.

Barbie takes a trip to a galaxy far, far away. Disney and Mattel have teamed up to launch a brand new collection of Star Wars-themed Barbie dolls inspired by Star Wars: A New Hope.