A French advertising giant has threatened to sue WPP after accusing the British company of spreading “falsehoods” about its ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

In a move shaking up the global media agency world, Mars has handed its USD$1.7 billion (£1.2bn) global media account to ...

How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French ...

Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

Mars announced its latest global agency review in November last year, shortly after the US food giant acquired rival ...

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, ...

At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his ...