Sunday's slate on CBS kicks off with the league's celebrity game featuring former NFL stars Dez Bryant and OchoCinco ...

Ice Cube brought in celebrities to help put on a big show when Big3 visited Intuit Dome on Saturday, but it was LA Riot's ...

Former N.W.A. member Ice Cube and Orlando Magic Hall of Famer Dwight Howard spoke of how the league's expansion is good for ...

The BIG3 basketball league, founded by Ice Cube, holds its playoffs Sunday at the American Airlines Center. Local team Dallas ...

Last Friday (08-08-25), a vibrant atmosphere filled Verbum Dei High School in Watts, CA, as the Big3 organization launched ...

Ice Cube is pulling out all the stops when his BIG3 basketball league visits Boston on Aug. 18. Cube, the co-founder and CEO of the 3x3 basketball league, publicly challenged the Netherlands men ...

Ice Cube, the rapper and actor and co-founder of the 3-on-3 pro basketball venture known as the Big3, expressed his displeasure with the NBA and the sports media landscape over the way his league ...

Ice Cube told Jackson that CEOs of major companies and brands claim their hands are tied when the Big3 comes calling. “They tell you straight up, ‘If you guys work it out with the NBA, we can ...

The latest one in the works involves the BIG3 three-on-three basketball league, and its co-founder, Ice Cube, with his Cube Vision brand teaming with Jesse Collins Entertainment for this.

Ice Cube's 3-on-3 basketball league, the BIG3, is coming to the TD Garden in Boston Friday. Longtime Lakers fan Ice Cube shares his thoughts on both his league and the renewed Celtics rivalry.

With its marquee event airing in prime time on Fox, Ice Cube's Big3 league is gaining in popularity and could be a harbinger of the future for TV sports.