DirecTV, the US broadcaster, has announced a multi-year, strategic and year-round collaboration with six US university ...

The agreement, which was negotiated with Learfield, involves marketing, NIH for athletes and tailored experience in fan zones ...

In addition, DirecTV will be setting up "Fan Zones" at each of the six schools during the course of the 2025 season. For Duke, the Fan Zone will be present for its Oct. 18 home game against Georgia ...

Learfield has facilitated corporate and multimedia rights partnerships for Washington since 2006, helping to expand the brand across the nation. The agreement not only extends the current partnership ...

Georgia partners with Learfield to expand NIL footprint with new entity The Georgia Bulldogs have a plan in place to boost its NIL opportunities beyond that of the revenue-sharing agreement.

Georgia athletics and Learfield have launched a new Name, Image and Likeness (NIL) partnership, the university announced Monday afternoon. Here’s what we know and what it means.