As part of the rebranding, the company has introduced a new logo with a stylized "B," representing Strategy's Bitcoin focus and its distinctive identity as a Bitcoin Treasury Company. The brand's ...

The TV spot marks the artificial-intelligence company's biggest foray into consumer advertising to date. Tesla sales careened lower in Germany in January, as sales of the electric vehicle company ...

The Bitcoin price dropped 6% in the last week as MicroStrategy rebrands and this crypto wallet token presale surpasses $9.1 ...

The brand’s primary color is now orange, which it says represents energy, intelligence and Bitcoin.The company’s total bitcoin holdings stand at 471,107, worth around $44 billion.MicroStrategy, the ...

Founded by Bitcoin advocate Michael Saylor, the company announced Wednesday that it will now be called Strategy and described ...

U.S. markets were in the green on Wednesday, with the Nasdaq Composite rising approximately 40 points to 19,692.33. The Dow ...

The company announced in its last earnings report a plan to raise $42 billion to buy bitcoin in three years. It’s already ...

Management raised its BTC yield target for 2025 to 15%, up from 6%-10%, aiming for a $10 billion BTC dollar gain. The company plans to focus on fixed income securities issuance in 2025, including ...

Michael Saylor’s newly-branded “Strategy” reported a net loss of $670 million in Q4 as the firm nearly doubled its Bitcoin ...

MicroStrategy reported a wider-than-expected loss for the fourth quarter and said it is changing its name to "Strategy." ...

MicroStrategy Founder Michael Saylor hinted at a "big strategy day" on Wednesday after the company paused its Bitcoin ...

Software company-turned bitcoin-buying entity MicroStrategy dropped the "Micro" from its name Wednesday and said it took a $1 billion write-down on its bitcoin holdings in the fourth quarter. The ...