The pseudonymous Andrew Frelon, who spoke to Rolling Stone on Wednesday as a spokesperson for the viral AI band The Velvet Sundown, and runs a Twitter account that purports to represent the band, was running an elaborate hoax aimed at the media,

The plot has thickened tremendously. Yesterday Rolling Stone ran an interview with Andrew Frelon, a guy who claimed to be a spokesperson and “adjunct” member of the Velvet Sundown, a “band” made with AI whose songs have now garnered over a million streams total on Spotify.

First, a new AI-generated psych rock "band" called the Velvet Sundown became popular, as of this writing earning close to 900,000 monthly listeners on Spotify for an album that came out just two weeks ago.