This high-profile collaboration may spur similar deals across the industry as organizations seek the best mix of software and AI capabilities.

By offering better integrations with Salesforce, Google hopes to encourage customers using Microsoft products to make the switch.

The expansion of the strategic partnership will enable customers to build Agentforce AI agents using Google Gemini and to deploy Salesforce on Google Cloud.

While agentic AI vendors push fear of getting left behind, businesses don’t necessarily trust them, and haven’t yet started using the technology in a widespread way.

The new, seven-year deal, announced today, will enable Salesforce customers to run their Agentforce AI agents and its customer relationship management software on Google’s cloud infrastructure, where they can take advantage of an extensive range of data analytics products,