Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

WhatsApp is officially rolling out ads. The Meta-owned messaging platform announced the new feature on Monday.

As media buyers and advertising elites execs anxiously convene at Cannes Lions, all anyone can talk about is how much time the business has left.

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...