Sedberry will oversee roster management, contracts, revenue-sharing plans and general operations for the Badgers.

Badgers coach Luke Fickell has found a new leader for the front-office side of his program. Here's what you should know.

The Wisconsin football team has their new GM after Maximus Stienecker left the Badgers to become the Executive Director of ...

MADISON – Marcus Sedberry, who was announced as Wisconsin ... he was football’s administrator for the athletic department. In that role, he worked closely with Badgers coach Luke Fickell ...

Wisconsin head coach Luke Fickell went for continuity in his hire of new general manager, Marcus Sedberry.