Microsoft has launched a test for ad-supported Xbox game streaming, and promised the ads won't interrupt gameplay. The test lets users stream select games from their library for a limited time ...

In a major bureaucratic reshuffle of IAS officers, the Tamil Nadu government transferred J. Radhakrishnan, Additional Chief Secretary/Chairman and Managing Director, Tamil Nadu Power Distribution ...

A common complaint about mobile carriers is that they launch attractive new plans and other deals that are limited to new subscribers, leaving existing customers feeling short-changed. Verizon is ...

The South Florida Water Management District's Python Elimination Program rewards hunters for removing the invasive snakes. In May 2026, contracted hunters eliminated 315 python eggs from the ...

The social platform, now controlled by Elon Musk's SpaceX, is bringing a new product called Creator Connect to market, using AI to connect brands to relevant creators in search of more ad dollars. By ...

They want spots to be responsive to what’s on the screen. Enter agentic AI, which mirrors how online advertising works by buying and selling ads so campaigns can adjust. Earlier this year, Comcast ...

What advertiser wouldn’t want in on a high-demand, high-intent opportunity? The catch, of course, is having enough scale to make it worth the spend. Although buyers are eager to invest in ChatGPT, ...

NEW YORK—In what advertisers hope will be a notable development in advertising standards and transparency in the creator economy, the Institute for Responsible Influence has announced the launch of ...

In the era of A.I. agents, many Silicon Valley programmers are now barely programming. Instead, what they’re doing is deeply, deeply weird. Credit...Illustration by Pablo Delcan and Danielle Del Plato ...

Sports accounted for nearly 30% of all ad-supported TV viewing among adults ages 25 to 54 in the fourth quarter, according to new insights from Nielsen. In comparison, broadcast without sports ...

While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance. The measurement firm said sports accounted for 29.2% of ...