Revenue came from company’s portfolio of Own Brands – including its eponymous house brand, Pasar, Golden Chef and Delicato.

Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

Louis Columbus, Senior Industry Marketing Manager at DELMIA, on how manufacturers can unlock superior supply chain efficiency ...

Trust is the foundation of any successful partner ecosystem. Transparent KPIs, frequent communication and recognition ...

Stripe’s ascendant Revenue and Finance Automation division, anchored by Stripe Billing, crossed $500 million in annual ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

The run up to February 14 is a good time for selling certain products. And alongside the jewelry and flowers, advertisers ...

However, it is less reliant on the soda category compared with Coca-Cola Europacific Partners. CCHBC has diversified its portfolio by acquiring brands, capitalizing on TCCC’s nonsoda brands, and ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG giant’s stock tumbling, but executives have a plan to claw back losses – th ...