A panel of marketing executives at e4m RetailEX 2025 delved into the evolving landscape of influencer marketing in retail. The discussion focused on how authentic content creation, strategic ...
Modern consumers see around 5,000 advertisements every day in our crowded marketing world. Branded items cut through this ...
Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights ...
Playlist & Streaming Growth: How to Get Featured and Increase Plays Playlists provide a unique opportunity for artists to help promote their music. When independent singers get featured on well known ...
By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for ...
AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...
The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...
In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...
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