When products deliver exceptional value and stand out in the market, they naturally create brand affinity without extensive ...

Ayesha Coker chats with Natalie Esquire at The Sports Power Brunch about the importance of passion in her journey as the first female, African American vice president of marketing at Porsche.

Let’s explore the key marketing and design trends shaping 2025—and how your business can take advantage of them.

Pharmaceutical consultants apply their comprehensive expertise in different areas to accelerate the drug development process.

The degree to which social media engagement translates into sales for businesses has been an open question. In many cases, it ...

DSW is creating experiences that feel personal and valuable through a combination of static and personalized content.

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

Tariffs on U.S. dairy products imported into Canada depend on whether the U.S. has exceeded quotas agreed to in U.S.-Mexico-Canada Trade Agreement.

Artificial Intelligence (AI) is transforming the landscape of digital marketing, enabling businesses to optimize strategies ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

Your Google Shopping feed is vital for success. Find out how to make it work effectively with these proven strategies.

Estee Lauder and Microsoft are building a generative AI ecosystem to gather data, identify trends, build marketing assets and ...