Warner Bros. Discovery outpaces the S&P 500 with streaming growth, strong financials, and global appeal. Read here for an investment analysis of WBD stock.

Warner Bros. Discovery, meet Warner Bros. and Discovery. The media company has officially announced the names and senior leadership teams for after it splits itself in two, with David Zaslav’s streaming and studios business to be called Warner Bros., and Gunnar Weidenfels’ global networks business to be called Discovery Global.

A tough bounce — the loss of rights to show NBA games — likely crimped Warner Bros. Discovery’s ability to attract advertising dollars during the most recent TV “upfront” market, with the company declining to reveal its level of ad commitments despite most of its rivals having done so.