Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
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Poppi Founder Allison Ellsworth Addresses Backlash Over Influencer Vending MachinesPoppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...
The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four ...
Ahead of its Super Bowl commercial's debut, Poppi sent vending machines to TikTok influencers, and it backfired, sending its ...
The most recent brand to feel the unforgiving ire of influencer-fatigued fans is none other than the trendy, better-for-you ...
Atlanta-based Coca-Cola said new tariffs on aluminum announced by the Trump administration will increase the cost of cans for its business of selling beverages in the U.S., but CEO James Quincey said ...
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