LA wildfires: How brands are turning their resources into relief efforts
As devastating wildfires continue to blaze through Los Angeles County, major brands are stepping forward to aid displaced ...
Hold cos to falter and the rise of transmedia: six predictions for the year ahead
What does 2025 hold? Wes Morton at Creativ Strategies shares his thoughts on the trends set to shape the coming months – and ...
IPG’s Krakowsky & Omnicom’s Wren offer an inside look at the merger of the century
The holding company executives speak to The Drum’s founder and editor-in-chief Gordon Young about the historic merger of IPG ...
Scams, security & synthetic stars: How brands & agencies can lead in world of AI deception
With CES in full flow, marketers have descended on ‘Sin City’ and are being seduced by the very latest AI and tech ...
The account manager is dead. Long live the octopus
The account manager - once considered the backbone of advertising agencies - is slowly dying. Angela Wei, president of Milk ...
Ad of the day: ATP Tour campaign served by Wieden+Kennedy London
It All Adds Up’ crunches the numbers on what goes into winning and shows the grit and glamour of the sport in a bid to hook new millennial and Gen Z fans.
Microsoft VP Silvia Candiani on AI’s impact on media, advertising & ethical innovation
In dialogue with The Drum’s US associate editor Kendra Barnett, the media executive conjectures on the transformative role of AI in media and advertising, from specialized models to ...