Brands are breaking taboos, with influencers helping them walk the talk. From mental health to sexual wellness. But as more ...

Younger audiences aged 15 to 19 are significantly more responsive to fantasy sports at 39% and beverage brands at 23%, while ...

Mayuri Saikia discusses Dell Technologies' AI-powered PCs, focusing on how relatable, data-driven storytelling in its ...

Through this new function, advertisers can now invite partners to collaborate on advertising activities directly from within ...

Snapchat reported that ads which generated higher levels of happiness correlated strongly with increased user attention and ...

Tira’s 'Rick Pics' campaign, launched on Women’s Day, used pink auto-rickshaws and tongue-in-cheek messaging to reclaim space ...

The surge in enforcement coincided with India's general elections, during which Google verified over 5,000 election-related ...

From challenging common haircare myths to crafting relatable content, Arata’s social media strategy goes beyond products. But what makes them click? Here's a rundown.

It remains unclear whether the social network would be launched as a standalone application or integrated into ChatGPT, which ...

Grok Studio allows the chatbot to generate documents, code, reports and browser-based games. The content opens in a separate ...

With IPL 2025 heating up, the real game is unfolding on your feed as brands go all out with creators, regional voices, and ...

As IPL marketing evolves into a game of its own, Social Samosa kicks off a new series decoding franchise playbooks. First up: ...