Brands are breaking taboos, with influencers helping them walk the talk. From mental health to sexual wellness. But as more ...

Younger audiences aged 15 to 19 are significantly more responsive to fantasy sports at 39% and beverage brands at 23%, while ...

The update would give users greater control over the type of content they view, though the displayed Reels would still be ...

Mayuri Saikia discusses Dell Technologies' AI-powered PCs, focusing on how relatable, data-driven storytelling in its ...

Rising household expenses and heightened price sensitivity are reshaping rural consumption, with discretionary spending on ...

The surge in enforcement coincided with India's general elections, during which Google verified over 5,000 election-related ...

As IPL marketing evolves into a game of its own, Social Samosa kicks off a new series decoding franchise playbooks. First up: ...

Through this new function, advertisers can now invite partners to collaborate on advertising activities directly from within ...

Snapchat reported that ads which generated higher levels of happiness correlated strongly with increased user attention and ...

Tira’s 'Rick Pics' campaign, launched on Women’s Day, used pink auto-rickshaws and tongue-in-cheek messaging to reclaim space ...

Grok Studio allows the chatbot to generate documents, code, reports and browser-based games. The content opens in a separate ...

The CCI’s recent raids on top media agencies have exposed deep fractures in the industry’s pricing and transparency models.