Build smarter PPC campaigns by structuring around business units, not just search terms. Here's a guide for new and existing ...

Research shows profound differences between ChatGPT and Google's AI Overviews, suggests different approach to content to rank ...

Google Chrome is testing a new API to accurately measure Core Web Vitals in SPAs. Learn how to test it and why it matters for ...

This webinar challenges the "set it and forget it" myth that's costing brands thousands, and reveals how smarter prompting ...

Google changed its previously announced plan to end its URL shortener service. Some URLs will continue to function.

OpenAI disables ChatGPT's search discoverability feature after shared chats appeared in Google results, raising privacy ...

Organic search may look different in 2025, but it still offers stable long-term visibility and brand influence.

A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting ...

To stay visible in AI search, your content must be machine-readable. Schema markup and knowledge graphs help you define what ...

The second day at SCL was packed with breaking news about the Google Trends API launch and insights about links, Schema, and ...

Good SEO teams fail when the system fails them. This piece looks at the hidden forces behind stalled search performance in ...

Performance Max, whether it is on Google or Bing, is an ad unit that makes you feel somewhat powerless, but honestly, that ...