Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their ...

Catch up on select AI news and developments from the past week or so (in no particular order): Proposal would ban US states from regulating AI for a decade. A provision in a GOP budget bill would ...

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...