Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

OpenAI has appointed Omnicom Media Group’s PHD as its global media planning and buying agency of record. Campaign understands that the UK market will be included in the agency’s remit.

Concerns about redundancies, company restructures and AI are stopping agency staff from moving jobs, while recruiters report agencies’ hiring efforts are slowing.

The filing stated that the cuts spanned “executive, regional and account management level, as well as administrative, ...

The Competition and Markets Authority (CMA) has cleared the merger of advertising giants Omnicom and Interpublic in a deal ...

Besides, the agency has reduced the base salaries and other benefits of existing employees by about 10-12 percent ...

The British watchdog reportedly launched its initial probe into the merger in June to assess if the deal could lead to a ...

IPG also carried out a headcount reduction in 2024, under which staff numbers fell by 4100 to 53,300 by the end of the year.

The advertising group said revenue less pass-through costs fell 5.8% on a like-for-like basis, the steepest quarterly fall since the pandemic-era declines of 2020.

In June, the U.S. Federal Trade Commission provisionally approved the merger with conditions: the combined company must not ...