Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with controversy. And the plan worked: Nike had expected to sell 100,000 pairs of the Air Jordan 1 in its first year—but instead "sold 1.5 million pairs in the first six weeks alone," say Jordan reps.

Sneaker leaker account @zSneakerheadz shared an early look at the upcoming white and navy Nike SB x Air Jordan 4 collab on Instagram. The grainy video shows that the sneaker will

PSG is one of the most popular clubs in world football. Due to its brand value, the French club has significant collaborations with several top brands. One of t