New rules have been announced for the Chrome Sync service, an element of Chrome that allows passwords and other data to be synchronised between users' devices. Google intends to limit this option to regularly updated Chrome versions and exclude the oldest computers.

As DigiDay points out, “after five years of investment into Google’s promised cookie overhaul, ad execs are fed up with delays and half measures. Beneath it all, skepticism lingers: If consent collection drives the majority of Chrome users to opt out of third-party tracking,