After a worrying dip, resurgent spend will be welcome news to marketers. But with cash flowing to sales promo and direct ...

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

KUALA LUMPUR, July 18 — A direct marketing company has reportedly issued a letter of demand to the Ministry of Investment, ...

The One Big Beautiful Bill Act, signed into law on July 4, delivers $66B in new agricultural investments over 10 years, ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Alongside Kirby Air Riders, the biggest first-party game that Nintendo has confirmed for 2025 so far is the long-awaited ...

Monster Lead Group (MLG), a Maryland-based, data-driven, direct mail marketing and lead generation company specializing in ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...