Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Not unlike many other tech peers, Apple stock is trading at historically high valuations. Shares of Apple are trading at 31.4 ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Apple Inc. registró ventas ligeramente mejores que las estimadas por los analistas, aun cuando el iPhone y las ventas en ...

A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads on X, but recent controversial acts by Elon Musk may affect its decision.

Apple shares traded near flat in postmarket trading after the company reported better than expected earnings, but said that iPhone sales fell in the December quarter. Apple reported that iPhone sales ...

Apple reported fiscal first-quarter earnings Thursday. Analysts are focused on iPhone momentum following a sluggish start to ...

In the latest Rumor Replay column: a leaked Apple Intelligence-related memo, plus iPhone 17 Pro Max and SE 4 reports.

Amazon.com is increasing its advertising on billionaire Elon Musk's social media platform X, the Wall Street Journal reported ...

Tons of smart home products have rolled out support for Matter, making it easeir than ever to connect all your devices. Here ...

Apple (NASDAQ:AAPL) and Intel (NASDAQ:INTC) reported earnings after the stock market closed today. Both tech stocks were not ...

After Nvidia's DeepSeek-driven dive this week Apple is once again top dog on Wall Street. The iPhone-maker's weighting in the S&P 500 is 7%, just above Microsoft on 6.5% and Nvidia, now third on 6.15% ...