Playlist & Streaming Growth: How to Get Featured and Increase Plays Playlists provide a unique opportunity for artists to help promote their music. When independent singers get featured on well known ...

By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

Drake’s public gambling activities connect directly to his ongoing feud with fellow rapper Kendrick Lamar, one of hip-hop’s ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

Estee Lauder and Microsoft are building a generative AI ecosystem to gather data, identify trends, build marketing assets and ...

Brand engagement in promoting financial services is undergoing rapid change due to the new digital marketing strategy.

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

Playboi Carti ends years of speculation, confirming his highly anticipated album *I AM MUSIC* will finally drop in 2025.

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

From social media promotion to getting published in shelter magazines, there are many ways to market your firm. This week, we ...