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Playlist & Streaming Growth: How to Get Featured and Increase Plays Playlists provide a unique opportunity for artists to help promote their music. When independent singers get featured on well known ...

By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for ...

AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...

The guidance new hires receive in their first few months can shape their approach to messaging, strategy and collaboration ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

Drake’s public gambling activities connect directly to his ongoing feud with fellow rapper Kendrick Lamar, one of hip-hop’s ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

Estee Lauder and Microsoft are building a generative AI ecosystem to gather data, identify trends, build marketing assets and ...