Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

CNN's Jake Tapper is reportedly upset at the network's updated book policy after critics went after its constant promotion of ...

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

This charcoal-filtered style of aged tequila is booming in bars and on shelves — even as bartenders debate what it means for ...

The New Zealand retailer’s decision to pause ad spend for eight weeks isn’t the cavalier move some say, but an A/B test all ...

The Scale Tech, a leading web design agency, reveals why most enterprise sites now load under 1.8 seconds and what it ...

Home Depot is offering a physical advent calendar to customers to celebrate spring. The details are a little vague, but it ...

General Mills cut its fiscal 2026 organic sales forecast to a 1.5%–2% decline as consumer stress weighs on cereal and snacks, ...

W1U saw prices rise more than 9 per cent in 2025, as those in broader prime central London fell more than 3 per cent. What is ...

Advisors Excel named a new AE Wealth Management president in Topeka, Kan.

Cambridge United are pushing for an immediate return to League One; Us are now fourth, just a point off automatic promotion places; Sky Bet January Manager of the Month Neil Harris tells Sky Sports ab ...