We are so very very excited to share with you an action-packed day as we release our brand new 2019 spring fishing lure: the custom-crafted top-water Mojo Macky! ▶ If you're interested, the Mojo Macky ...

Discover why soft plastic stick baits like the Senko are the ultimate bass lures. Learn rigging tips, brand comparisons, and how to use them year-round for consistent catches.

Like poppers, countless lure brands produce diving plugs for the salt that reach depths of 3 to 5 feet. One of my favorites and a relative newcomer to the market is the Daiwa Salt Pro Minnow. But ...

DYK some of your favorite lures + big fish stories connect directly to a Magic City company? NowPartner #PRADCO #EBSCO ...

The 5 best lures for catching northern pike—spoons, spinners, crankbaits, jerkbaits, and live suckers continue to dominate for aggressive pike.

If a bait is not tuned to run right, its effectiveness to entice fish to strike diminishes in direct proportion, writes Oak ...

Bass fishing has always held a special magic for me. I love all kinds of fishing, but there’s something about bass — the ferocity with which they smash a lure; the hold-your-breath athleticism ...