Ayesha Coker chats with Natalie Esquire at The Sports Power Brunch about the importance of passion in her journey as the first female, African American vice president of marketing at Porsche.

The degree to which social media engagement translates into sales for businesses has been an open question. In many cases, it ...

Let’s explore the key marketing and design trends shaping 2025—and how your business can take advantage of them.

This planning and production process is known as a new product introduction (NPI), which can kick off a year or more in ...

Brand Strategy, Gozoop Creative, writes that while smart visuals, witty puns, and brand ambassadors have long defined the ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

According to marketing guru Seth Godin, the most unforgettable ones usually follow these eight key principles: Think about ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

Estee Lauder and Microsoft are building a generative AI ecosystem to gather data, identify trends, build marketing assets and ...

GoDaddy Websites + Marketing has three paid tiers designed to appeal to people with varying hosting requirements. All plans ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...