When Donald Trump reentered office, one of his first calls to action was to end several DEI initiatives in the federal government.

Coca-Cola, In-n-Out amongst businesses targeted in recent boycott movement fueled by announcement of DEI rollbacks ...

In early 2025, a rumor that Coca-Cola called U.S. Immigration and Customs Enforcement agents on its own immigrant employees ...

This is part of an effort by a group called Freeze Latino Movement to boycott American companies while poking fun of the ...

This is part of an effort by a group called Freeze Latino Movement to boycott American companies while poking fun of the ...

Legislation proposes Dec. 1 as Rosa Parks Day, honoring the civil rights activist who sparked the Montgomery Bus Boycott and ...

A Southern California woman noticed that Pepsi has become much more popular than Coca-Cola at her local Costco. There's a reason for that.

The "Freeze Latino Movement" exists to dissuade the consumption of U.S. products that do not support DEI initiatives.

The Latino Freeze Movement is turning our $3.7 trillion economic power into resistance—because companies that don’t value us ...

The movement, known as a "buycott," is the opposite of a boycott, encouraging consumers to actively support companies with ...

Coca Cola is one of the brands with the greatest presence in the Latin market; the Hispanic community called for a boycott ...