Although Carter, who has served as a producer on more than one of James’ TV and movie projects, is closely tied to the Los Angeles Lakers star, sources told ESPN that James is not involved

LeBron James is a legend on the basketball court, but so far hasn’t been able to recreate that same success in the media industry. SpringHill Co. — the production company James co-founded with longtime friend and business partner Maverick Carter in 2020 — lost $28 million in 2023 and was on pace to lose millions more in 2024,

While LeBron James is still on the court for the Lakers, his business manager Maverick Carter is involved with a new international league. Here's what you need to know.

LeBron James' business partner, Maverick Carter, is looking to build an international basketball league to compete with the NBA.

For decades, the NBA has remained at the top as the best basketball tournament on Earth. That doesn't mean they haven't had their fair share of competition.

The group of investors is trying to raise $5 billion for an international league that would consist of 12 teams - six each for men and women.

One of LeBron James’ business partners is advising a group of investors interested in trying to form a $5B international basketball league to compete with the NBA.

The Jimmy Butler trade saga has caught the attention of LeBron James's friend and longtime business partner, Maverick Carter, who had a hilarious response to Miami Heat forward Kevin Love's post about

LeBron James' manager Maverick Carter is reportedly involved in an effort to launch a new league that would rival the NBA.

NBA has international competition from LeBron James partner Maverick Carter and $5 billion dollars from Saudi Arabia

Lebron James’ longtime business partner Maverick Carter—known as the negotiator behind James’ blockbuster lifetime deal with Nike—is working with a group of investors to raise $5 billion to create an international basketball league meant to compete with the NBA.

One way this could rival the NBA at some point is the possibility for players to get equity in the league, allowing them to make even more money. It's similar to what WNBA players have just created with the Unrivaled 3-on-3 basketball league,