After Philadelphia Eagles star A.J. Brown was spotted reading on the sideline during Sunday’s playoff game against the Green Bay Packers, the book — “Inner Excellence” by Jim Murphy — shot to No. 1 best seller on Amazon overnight.

The book shot to No. 1 in Amazon's best seller list after Eagles wide receiver A.J. Brown was caught on camera reading it on the sidelines during a playoff game.

Inner Excellence' becomes Amazon best seller. Prior to Brown's "endorsement" of the book, "Inner Excellence" wasn't cracking many best-seller lists. It has since skyrocketed to N

The book Philadelphia Eagles star wide receiver A.J. Brown was seen reading rocketed to the top of Amazon's bestsellers list on Monday morning.

Philadelphia Eagles star receiver A.J. Brown could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy to the hottest seller on Amazon overnight. The Eagles wide receiver passed on the playbook and checked ...

The wide receiver said the book, which provides mental techniques to improve lives, brings him a 'sense of peace.'

Here's what happened and why the author might be celebrating: "Inner Excellence," written by Jim Murphy ... A real gift," Murphy said, according to a report by 6 ABC. "I just looked at Amazon last night, and it got to No. 1, so that was a surprise.

Inner Excellence’ author Jim Murphy will be a guest of A.J. Brown’s and plans to be in attendence for Eagles vs. Rams divisional round game

"My No. 1 tip for success: Read 'Inner Excellence' by Jim Murphy," said Stewart Cink ... The book currently holds an average review of 4.8 stars on Amazon. Prior to Brown's "endorsement" of ...

The little-known book by the mental skills coach was listed No. 1 on Amazon’s best-sellers list ... Fly Eagles Fly,” one reviewer wrote on the site. Murphy, a former minor league outfielder ...

A.J. Brown gave this author the best possible advertisement, even if it was by accident. While sitting on the sidelines during the Eagles‘ 22-10 victory over the Packers, perhaps looking for answers during a one-catch,

Jim Murphy's life changed quite suddenly during ... vaulted "Inner Excellence" from relative obscurity to an overnight Amazon Best Seller, and Murphy arrived in the City of Brotherly Love this ...