Whether it’s on a shelf, Instacart or an online shopping page, a brand needs to take advantage of every inch it has to ...

This year marked VideoAmp’s second-ever Vampfront, and its first at the (slightly migraine-inducing) Mercer Labs.

Fraud continues to plague the online advertising ecosystem, including on connected TV, said panelists at CIMM East on Tuesday ...

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are creating algorithms tailored to ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

A German appeals court recently ruled that major social ad platforms may not suspend or deactivate accounts without notice.

Forecasters expected tariffs would impact advertising growth before we knew how steep these tariffs would be. Now that we ...

Here are three areas that marketing technology professionals must handle successfully to get the most out of their AI ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google began showing generative AI search responses – known as AI Overviews (AIOs) – almost one year ago, and has maintained ...