You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to ...

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.

Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks.

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

Stay ahead with insights to enhance mobile performance, achieve content parity, and create a seamless user experience.

The Daily Listen is are 5-minute or less episodes that show up on your Google home page in the Google iOS or Android app. It ...

Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant ...

Search Engine Land » SEO » Decoding Google’s E-E-A-T: A comprehensive guide to quality assessment signals Chat with SearchBot Please note that your conversations will be recorded. For years ...

Google seems to have removed ad scheduling for Smart Bidding campaigns, limiting advertiser control, sparking debate in the ...

Meta's 2023 implementation of 'guardrails' for high-spending advertisers raises concerns about fairness and transparency.

Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy ...