B2B sales journeys are dynamic and complex, involving numerous stages, stakeholders, interactions, and variables. But B2B selling also is equal parts data science and relationship building. “The art ...
WALLDORF, Germany (Reuters) - German business software group SAP's $2.4 billion deal to buy sales performance tracking firm Callidus pushes it further into the marketing arena and positions it to ...
WALLDORF, Germany, June 18, 2020 /PRNewswire/ -- SAP SE (NYSE: SAP) today announced new capabilities, enhancements and further unification of the Business Technology Platform portfolio to help ...
SAP says a new social-insights app will enable sales and marketing staff to marry up information from social networks with their own customer data to produce better leads. The Social Contact ...
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