JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

The objectives of the J-Rewards Programme are to generate incremental revenue through the program for EX, SRX and product bundles and to reward partners for both sales and non-sales related activities ...

PepsiCo brand Mtn Dew is reaching out to niche audiences with programs made to appeal to two very different sets of consumer interests, indicating the lengths brands are willing to go these days to be ...

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of marketing. In general, large banks and corporations are really great at ...

Grocery chain Save A Lot has debuted its first-ever loyalty program — Save A Lot Rewards. Available via a new mobile app, Save A Lot Rewards offers shoppers points called “dots” that can be redeemed ...

J.C. Penney on Wednesday launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with sister publication Marketing Dive, representing another ...